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GTC ON-DEMAND

Emerging Companies Summit
Presentation
Media
MirriAd Startup Presentation
Speakers:
Mark Popkiewicz - Mirriad
Abstract:

MirriAd is the only end to end digital marketing solution that creates a new way to reach audiences by embedding brands into video content. MirriAd offers content owners and advertisers a complete marketplace with MirriAd''s online services platform, a full on-line management system. Content owners can upload their content securely and automatically to the highly secure, scalable platform and offer the inventory for sale. Advertisers can view a catalog of video content files and search for the video or set of videos that best meets their campaign needs. Using MirriAd an advertiser may select their preferred zones, insert their brand images and preview a low quality stream of the embedded advertising video before they commit and execute a buy.Videos can be ingested individually or in volume with various degrees of automation. By managing engagements and campaigns online, content owners can exert as much editorial control over the process as they need or as required by advertising standards or regulatory guidelines. Brand images and video can be embedded in professionally produced content such as DVD, TV and online and even user generated content. MirriAd''s unique campaign management platform manages multiple stakeholders securely, allowing each stakeholder the appropriate level of visibility of the process: before the placement, and at final sign-off stage. The platform also delivers sophisticated metrics detailing the effectiveness of any particular campaign on any platform.

 
Topics:
Emerging Companies Summit
Type:
Talk
Event:
GTC Silicon Valley
Year:
2009
Session ID:
S102030
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