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GTC ON-DEMAND

Digital Manufacturing
Presentation
Media
Rethinking the Skateboard Shoe
Abstract:

This presentation will highlight how the iconic lifestyle and action sports brand is embracing virtual technology to redefine the way its products are designed, developed, and marketed while preserving the authenticity of its heritage. From the iconic Classic line of sneakers to the ground-breaking LXVI offering, see how the Innovation Team at Vans is leveraging digital tools initially developed for the automotive industry to meet the ever-evolving expectations of a new generation.

 
Topics:
Digital Manufacturing, Product & Building Design, Computer Aided Engineering, Rendering & Ray Tracing
Type:
Talk
Event:
GTC Silicon Valley
Year:
2014
Session ID:
S4658
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