Legacy production methods can't keep up with the global nature of content creation. A Virtual Studio lets you deploy resources where and when you need them in a matter of minutes, rather than weeks, so you can ramp up and down as production ebbs and flows. Now artists and engineers can have powerful virtual workstations powered by NVIDIA RTX GPUs from Google Cloud. They can create photorealistic images and visual effects leveraging the latest visual computing advancements in raytracing, AI, advanced shading and simulation made possible by NVIDIA's Turing architecture. From the cloud, you're also able to visualize and manipulate massive datasets. This session examines the benefits, strategies, and challenges of building a Virtual Studio on Google Cloud Platform, powered by NVIDIA GPUs.