Online and mobile experiences are changing how we buy products. Online, mobile and digital showrooms enable us to choose the product configuration we want that is then manufactured and packaged on demand for us. The advent of low cost sensors and internet based data services changes how we can understand actual product use. In manufacturing, our product design, development and production processes are changing to support consumer customization, on demand production, sensor mediated feedback and delivery. But how do these changes impact our PLM tools? Are the current PLM technologies and processes designed to support these new ways of driving product demand? If not, how do we redesign the product development tools to accommodate them? This session, moderated by Kenneth Wong, Senior Editor, Desktop Engineering,will explore these questions.