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Presentation
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Abstract:
Launched in 2008 with a mission to revolutionize advertising for the Skip Generation, Mirriad's patented computer vision technology creates a new standard in advertising where a brand integration is an affordable, scalable ad unit running in multiple pieces of content. The resulting ads are seamless, authentic, and work across TV, tablet and mobile screens, building brand awareness and brand sentiment without interrupting the viewing experience. In 2013, an important aspect of Mirriad's imaging technology won an Academy Award.
Launched in 2008 with a mission to revolutionize advertising for the Skip Generation, Mirriad's patented computer vision technology creates a new standard in advertising where a brand integration is an affordable, scalable ad unit running in multiple pieces of content. The resulting ads are seamless, authentic, and work across TV, tablet and mobile screens, building brand awareness and brand sentiment without interrupting the viewing experience. In 2013, an important aspect of Mirriad's imaging technology won an Academy Award.  Back
 
Topics:
Emerging Companies Summit, Video & Image Processing
Type:
Talk
Event:
GTC Silicon Valley
Year:
2015
Session ID:
ECS5005
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Abstract:

See the hottest new technologies from startups that are transforming computing. In a lively and fast-paced exchange, the Emerging Companies Summit CEO on Stage sessions will feature CEOs from three startups who will each have 15 minutes to introduce their companies and interact with a panel of leading venture capitalists, technology executives, and industry analysts.

See the hottest new technologies from startups that are transforming computing. In a lively and fast-paced exchange, the Emerging Companies Summit CEO on Stage sessions will feature CEOs from three startups who will each have 15 minutes to introduce their companies and interact with a panel of leading venture capitalists, technology executives, and industry analysts.

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Topics:
Emerging Companies Summit
Type:
Talk
Event:
GTC Silicon Valley
Year:
2012
Session ID:
S2023
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Speakers:
Mark Popkiewicz - Mirriad
Abstract:

MirriAd is the only end to end digital marketing solution that creates a new way to reach audiences by embedding brands into video content. MirriAd offers content owners and advertisers a complete marketplace with MirriAd''s online services platform, a full on-line management system. Content owners can upload their content securely and automatically to the highly secure, scalable platform and offer the inventory for sale. Advertisers can view a catalog of video content files and search for the video or set of videos that best meets their campaign needs. Using MirriAd an advertiser may select their preferred zones, insert their brand images and preview a low quality stream of the embedded advertising video before they commit and execute a buy.Videos can be ingested individually or in volume with various degrees of automation. By managing engagements and campaigns online, content owners can exert as much editorial control over the process as they need or as required by advertising standards or regulatory guidelines. Brand images and video can be embedded in professionally produced content such as DVD, TV and online and even user generated content. MirriAd''s unique campaign management platform manages multiple stakeholders securely, allowing each stakeholder the appropriate level of visibility of the process: before the placement, and at final sign-off stage. The platform also delivers sophisticated metrics detailing the effectiveness of any particular campaign on any platform.

MirriAd is the only end to end digital marketing solution that creates a new way to reach audiences by embedding brands into video content. MirriAd offers content owners and advertisers a complete marketplace with MirriAd''s online services platform, a full on-line management system. Content owners can upload their content securely and automatically to the highly secure, scalable platform and offer the inventory for sale. Advertisers can view a catalog of video content files and search for the video or set of videos that best meets their campaign needs. Using MirriAd an advertiser may select their preferred zones, insert their brand images and preview a low quality stream of the embedded advertising video before they commit and execute a buy.Videos can be ingested individually or in volume with various degrees of automation. By managing engagements and campaigns online, content owners can exert as much editorial control over the process as they need or as required by advertising standards or regulatory guidelines. Brand images and video can be embedded in professionally produced content such as DVD, TV and online and even user generated content. MirriAd''s unique campaign management platform manages multiple stakeholders securely, allowing each stakeholder the appropriate level of visibility of the process: before the placement, and at final sign-off stage. The platform also delivers sophisticated metrics detailing the effectiveness of any particular campaign on any platform.

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Topics:
Emerging Companies Summit
Type:
Talk
Event:
GTC Silicon Valley
Year:
2009
Session ID:
S102030
Streaming:
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